CLIENT
SugarSync is a leading online file sharing and online backup solution ideal for small businesses, busy professionals and digitally-connected consumers.
Invited by the CEO to recommend online media campaigns including buying, implementation and reporting.
Valued at over $100 million, they are back by Draper Fisher Jurvetson, Sigma Partners among others.
- Sugar Sync
- Online Backup Solution
- Microsite
RESULTS
- Developed and led implementation of testing new no credit card registration path for use with paid search non-brand keyword terms and display advertising.
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- Improved conversion rates by 8X (11.8% vs. 1.87%)
- Secured and placed media with: Netshelter, Mediamath, & Facebook.
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- Netshelter reduced cost per trial registration from >$1,000 down to $171. This was done through landing page improvements and working with Netshelter to optimize against better performing publishers.
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- Not all campaigns are successful Mediamath nor Netshelter did not back into a effective ROI to continue. Recommend stopping campaigns and exploring other channels.
- Introduced Google retargeting display campaigns capturing 45 sales from consumers who had previously expressing interest in SugarSync.
SERVICES
- Developed and executed three month online media plan to drive new customer acquisition programs by launching new online display advertising channels, optimizing and growing paid search initiatives, and implementing landing page A/B testing processes.
