Zone Alarm

RESULTS
  • Decreased Paid Search cost per order (CPA) by 17%.
  • Introduced new cost effective marketing programs to re-energize efforts.
  • Introduced online viral programs.
  • Launched two campaigns: Holiday Micro-Site, Q1 08 Sweepstakes.
  • Led RFP process and selection of new Paid Search agency reducing costs significantly and improving results.
ZONE ALARM Q1 2008 SWEEPSTAKES

A sweepstakes was developed for the first quarter. To induce repeated visits and word-of-mouth the campaign for Q1 was anchored with an interactive microsite complete with an integrated casual game in the spirit of the classic arcade game ‘asteroids.’ The site was not only fun and interactive but also educational. Working cross departmentally interactive online banners were created to promote the campaigns across the web.

ZONEALARM Q4 2007 HOLIDAY MICRO-SITE

An informative holiday themed microsite was created for the fourth quarter. The microsite served the following purposes: create a resource to increase awareness of internet security issues, provide online safe shopping tips, and offer a solution (i.e., drive sales). The ZoneAlarm holiday microsite was promoted via: paid search, online banners, virally online, emails to user base and PR.

zone alarm 5

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