F Secure

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  • Presented and gained approval for a $160K media budget with a mix of highly targeted placements (i.e., Federated Media, Download.com), broad reaching campaigns (i.e., ValueClick), content seeding through blogger outreach campaign and paid search.
  • Generated approximately $200K in revenues directly attributed to the campaigns – a 25% return on ad spend!
  • Campaigns generated over 100 million impressions providing multiple consumer touch points with the F-Secure brand.
  • Increased traffic to F-Secure North American website by 10%.
  • Created a media plan for their budget with the goal to introduce their brand to new consumers and drive new sales.
  • Negotiated with publishers and ad networks.  Developed and trafficked banner creative, implemented tracking pixels, launched campaigns, developed weekly campaign reports and worked with publishers to optimize performance.

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