Project Helio

CHALLENGE

Helio, an MVNO partnership between Korea’s SK Telecom and Earthlink, needed a unique User Interface for it’s mobile phones that was both intuitive and featured video content front and center. Youtube would be the featured partner on this application.

SERVICES

Create a value add service to Helio’s mobile device users taking advantage of YouTube’s rich content and Helio’s 3G network.

  • Helio
  • Mobile Phone Company
  • Mobile
HELIO / YOUTUBE INTERFACE DESIGN
A custom interface specially designed for Helio devices makes browsing videos fast and easy. Unique features such as instant video upload gives Helio an edge in an ever competitive phone market.

REVIEWS

Numerous Positive Reviews Creates A Buzz Online
  • Helio’s Mobile YouTube: Better Than Google’s, iPhone.
    Silicon Alley Insider
  • Helio’s YouTube 2.0 Client Hands-on Impressions (Verdict: It’s Good).
    Gizmodo
  • Helio’s Ocean granted hot new native YouTube app.
    Crunch Gear
  • Helio YouTube Better Than iPhone YouTube.